Steway accelerates the layout of high-end mobile phone CIS, and promotes mobile phone cameras to be on par with professional camera capabilities
Time:2024-05-16
Views:128
Source: Stevie Author: Stevie
On April 26, 2024, Shanghai, China - Steway (Shanghai) Electronic Technology Co., LTD. (Stock abbreviation: Steway, stock code: 688213), on April 17, the "Global CMOS Sensor Application Technology Summit & Award Ceremony" co-sponsored by Chaodi Think Tank and Shenzhen Camera Industry Association was successfully held in Shenzhen. With the theme of "Intelligent imaging, promising", the summit brought together many well-known enterprises and experts in the industry to discuss the cutting-edge technology applications and market development trends of CMOS image sensors.
At the summit, Mr. Jin Fangqi, Vice president of Steway Industrial and Emerging Chip Department, delivered a wonderful speech entitled "Focusing on image Technology, Exploring the Future of Light and shadow", sharing the global CIS market trend for the industry audience, and introducing the development direction of Steway‘s advanced CIS technology and products. In the speech, Jin Fangqi said that, as previously Steway founder Dr. Xu Chen expressed in the interview - the mobile phone camera is to the professional camera capabilities, Steway accelerated the layout of high-end mobile phone CIS, and continue to promote the performance of mobile phone cameras.
Regarding the global CIS market trend, Mr. Jin Fangqi shared: "Thanks to the increase in applications in mobile multi-camera, in-vehicle and emerging machine vision, global CIS demand has returned to steady growth after a small decline in 2022. Global CIS shipments are expected to reach approximately 7 billion in 2023 and 7.5 billion in 2024."
From the perspective of application segmentation, the top five applications of global CIS shipments in 2022 are: mobile phones, automobiles, computers, security and consumer. Among them, the application demand of on-board CIS shows a rising trend with the development of intelligent driving technology, and has surpassed security to become the second largest application field of CMOS image sensors in 2022. In addition, it is worth mentioning that the global smartphone market has shown strong recovery momentum, with 289 million units shipped in the first quarter of 2024, and IDC forecasts that the full year of 2024 smartphone shipments will reach 1.2 billion units. Mr. Jin Fangqi said that Steway is optimistic about the moderate follow-up growth of the smartphone market, and is accelerating the layout of the smartphone CMOS image sensor product business, especially high-end flagship CIS products. Steway adheres to the development of high-end imaging technology, and provides support for the recovery of the market through the serialized mobile phone CIS product layout.
CIS is the advantage field of domestic semiconductors, which has been concerned by the industry. Among the top 10 CIS companies in the world are three Chinese companies, including Stevie, which account for about one-fifth of the global market share. Based on the sharing of the global market situation, Mr. Jin Fangqi further introduced Steway‘s exploration and achievements in the CIS field.
As a high-tech enterprise engaged in the research and development, design and sales of CMOS image sensor chip products, Steway has been focusing on the innovation and research and development of high-end imaging technology, and has made outstanding achievements in the highly competitive CIS market environment. According to the latest data report, in 2022, Steway not only ranked first in the security CIS market in the world with a market share of 33.3%, but also ranked fourth in the automotive CIS field, and in the field of UAV image sensors, Steway led the world with a market share of more than 80%. In addition, in the field of mobile phone CIS, Steway began to enter mobile phone CIS products in 2020. According to the latest statistics of the tide power think tank, in 2023, Steway has ranked Top 5 in the global mobile phone CIS shipments.
Mr. Jin Fangqi mentioned that behind Steway‘s excellent results in the global CMOS image sensor market, it is inseparable from its profound technology accumulation and innovation, and has launched more than 10 chip-level black technologies.
As a technology leader in security CIS, Sterway has accumulated a series of dark light imaging technologies in the field of security such as SFCPixel, PixGain, Lightbox IR, ultra-low noise peripheral reading circuit, etc., to improve the performance of its security CIS products such as sensitivity, color, noise control, and high temperature stability. Thus, we successfully created super starlight high-end intelligent security CIS star products such as SC850SL and SC880SL.
In machine vision, Stever is a global pioneer in BSI (backlit) + global shutter technology. According to reports, in 2019, Sterway presented the SmartGS technical paper at the ISSCC (International Solid-State Circuit Conference), known as the "highest level conference in the field of integrated circuit design", and then its first BSI+ global shutter image sensor product achieved the leading market position of global shutter CMOS image sensor shipments in the emerging field in the following year. Up to now, Steway SmartGS technology CIS products have covered consumer (drones, sweepers), industrial (industrial cameras), ITS intelligent transportation system and other machine vision subdivision applications.
Nowadays, some flagship mobile phone models have realized the rapid flash shooting of ultra-high-speed moving objects, even the racing car in the F1 race can be clearly photographed, which further confirms the ability of mobile phone cameras to the trend of professional cameras. "Mobile phone camera performance is gradually becoming more professional cameras, so we believe that the future of mobile phone CIS should have better resolution, higher sensitivity and dynamic range, lower noise and power consumption, and faster focus response." "Said Mr Sturgeon. It is understood that Sterway has accumulated fast focusing technologies such as SFCPixel-2, SFCPixel-SL, AllPix ADAF (100% full pixel focusing technology) and PDAF (phase detection focusing), and has accelerated the layout in the field of high-end smartphone applications. In October 2020, Steway launched a full range of mobile application image sensor products. Since March 2022, Steway has successively launched SC550XS, SC520XS, SC580XS, SC5000CS four image sensor products for high-end mobile phone applications.
It is worth mentioning that the 50 million pixel high-performance mobile phone image sensor product SC580XS won the "2024 Global CMOS Industry Star Product Award" at this summit. SC580XS is built on the 22nm HKMG Stack process, equipped with the new generation of pixel technology SFCPixel-2, PixGain HDR, AllPix ADAF and other technologies and processes, with high dynamic range, low noise, 100% full pixel focus, ultra-low power consumption and other performance advantages. Bring excellent texture image to flagship smart phone main camera.
In the automotive field, which continues to grow rapidly, Jin Fangqi said that Steway has been making efforts in the automotive CIS field since 2020. In order to ensure the image performance of the product, in addition to applying a series of advanced dark light imaging technologies accumulated in the field of security to vehicular imaging applications such as tachograph, Sitway has also developed a variety of high dynamic range technologies, such as PixGain HDR technology based on rolling shutter technology, etc. It can help in-vehicle imaging applications such as ADAS images capture accurate images without motion artifacts during high-speed driving. According to reports, in the reliability and functional safety of on-board CIS, Sitway has obtained AEC-Q100, ISO26262, IATF16949 three vehicle level certification in the past four years, and has the ability to design and develop CIS chip at vehicle level to quality control. Up to now, Steway has released nearly 15 vehicle-scale CIS products, which fully cover ADAS weekly/forward view, panoramic view, and cabin applications.
From the two monopolies of SONY and Samsung to today‘s more diversified market segments, Chinese enterprises represented by Steway are gradually refreshing the global CIS market pattern with advanced technological innovation capabilities and service levels, providing more diversified and richer product choices for terminal CIS applications, and constantly promoting the rapid development and progress of the CIS industry.
About SmartSens Technology
SmartSens Technology (Stock abbreviation: Smartway, stock code: 688213) is a high-tech enterprise engaged in the development, design and sales of CMOS image sensor chip products, headquartered in Shanghai, China, with R & D centers in many cities and countries.
Since its establishment, Steway has always focused on the innovation and research and development of high-end imaging technology, and has been recognized and favored by many customers with its own performance advantages. As a CMOS image sensor product enterprise committed to providing multi-scenario applications and full performance coverage, the company‘s products have covered the full performance requirements of multi-scenario applications such as security monitoring, machine vision, intelligent vehicle electronics, and smart phones.
Steway will uphold the vision of "allowing people to better see and understand the world with cutting-edge intelligent imaging technology", take customer needs as the core driving force, continue to promote the upgrading of cutting-edge imaging technology, expand product application areas, and work with partners to promote the deepening development of future intelligent imaging technology. For more information, visit: www.smartsenstech.com.
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